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SCAD Marketplace

10 Weeks


Working on a team with Bradely Wagman and Sophie Flathouse, we designed for parents' needs. With a unique collapsible frame to compress to 7 inches tall for convenient storage. The sturdy, lightweight base made of recycled nylon can be cleaned and reused. A womb-like, hypoallergenic bamboo swaddle seat attaches for baby's comfort. Additional storage attaches to hold necessities. Roo connects parents through a proprietary app ecosystem to find advice, community and support. With sustainability, convenience, and connection at its core, Roo aims to make parenting easier and more enjoyable.

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